Over the last few years, it can’t be denied that the herbal personal care industry has been gaining ground due to the advent of herbal skin care products. A lot of people are becoming advocates because of the benefits these products bring to a person’s health. People are even willing to pay a higher premium only to avail these natural products that do not cause any harmful side effects – a far cry from their chemical-based counterparts.
In fact, researchers estimate that by 2025, this booming industry will be worth around $25.1 billion. Yes, you read it right. That’s quite a rapid and massive growth for a very young industry such as this.
It does not come as a surprise though because year in and year-out, industry-players and investors double their efforts to expand the industry’s reach. It started with natural skin care, to hair care and oral care, and now, even to the area of feminine hygiene protection. Thanks to the reputable companies which continually work hard to respond to the increasing demand for natural beauty products in order to give us a healthier alternative when it comes to nourishing and protecting our bodies.
A Huge Following of Herbal Products Worldwide
The North and Latin America, Europe, as well as the Asia Pacific are some of the regions that contribute a large chunk to this industry’s total earnings annually, specifically from the sale of skin protection products.
Even in our respective households, herbal or organic products are becoming a common part of our toiletries. We have herbal detox soaps, facial cleansers, shampoos, body lotion, hair oil, body scrub, and toothpaste, among others.
When you shop at any grocery store, it is not uncommon to see organic products sitting right next to the other highly-commercialized synthetic brands of the same commodity. There is also an increasing number of herbal product stalls in the shopping malls of all sizes.
Driving Factors for the Rapid Growth
This trend can be attributed to the heightened consumer awareness campaigns and solo efforts of users and manufacturers alike that underscore the benefits of these products. Many ecstatic users from all around the world would simply never stop. They think of creative ways to share their positive first-hand experiences of using this type of products.
Whether it’s for business or for the good of all, companies selling herbal products will never run out of ways to increase their marketability. From attractive and out-of-this-world video ads to catchy and engaging websites, they will always have a way to tell people how effective and safe their products are. Pretty much the same effort that other companies from different industries are exerting.
Another driving factor is the united call around the globe to fight cancer. There are numerous campaigns that are being launched worldwide to promote awareness about the carcinogens found in some synthetic beauty products. In order to avoid any risks to their health, more and more people jump on the safe side of using herbal and organic beauty products.